Is there any Gold in the Sun ?
“Once a Gold digger searched for some gold in the valley of the dark, and then he realised that he skipped the sun”Every passing second the world wide web expands its reach while you jot down the things more prominent to your level of interests. As you were reading the above sentence the people on the other side collected more data on you. The next set of information that pinches your interest is a valuable metric for those who are measuring it right. The obvious question is should you use a detective to search for it or should you focus on every single entity out there; a rather tedious way.To streamline this world has been introduced to Web Analytics. A way to gather and interpret such enormous amounts of information. In a nutshell, the whole web analytics process is a closed loop structure kicking off with Defining Goals, Building KPI’s, Collecting Data, Analyze Data, Test Alternatives and Implementation consecutively.Web Analytics is critical for continuous improvement of the offered service, as well as for gathering useful business intelligence. Organizations have been upgrading themselves with web analytics and there are valid reasons supporting the cause out there.The three contribution standpoints are:Kill False AssumptionsEvery possible conversion is tested after a possible outcome hypothesis. Some may turn out to be good and some may not. Web Analytics plays a vital role in pivoting the decision in your favor. Test a lot, finalize a few and then test again.Save you Time, Energy and TearsThere was a time when people will look through the huge phone books and then it got replaced by an inventory of content details on your mobile device. Same way is what any web analytics dashboard serving your needs. Contemplating the data as per your needs, filtering it to the optimum level. The process of going through a huge stack of uninterpreted data may be cumbersome and crushing. That way it allows you to rethink about the world’s most expensive commodity- Time.Allows to spot gaps in Opportunities and IdeasEvery day multiple ideas can pop up in the thinking machine of the organization. There is a thin line in between successful market prospects and time buying ideas. Web analytics employs the benefit of hindsight to roll down the best-suited carpet for organization’s progress.Tackling the HiPPO ( Highest paid person in office)There may be situations when any change opinion may fall into the cobweb of the decision-making process. Web Analytics becomes the savior in those situations and provides a stronghold to you opinion in front of the Big Fishes of the corporation. Whether it be change onto your website or any product listing, web analytics can be a powerful tool to empower your opinion in front of the decision makers.Thus Analytics revolves around the core concepts of digging out the most interpretive information out of the haystack of scattered data and the growth of any firm trying to establish an online presence and promote its products needs Web Analytics to be employed in the DNA.