February 28, 2018

9 Shades of Marketing Automation


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Marketing Automation is a new game in town. Also, It gives both small and medium businesses the freedom to run complex marketing activities and that too with success and optimum utilisation of time.

Why would Marketing Automation platform be useful?

1. Generate Leads – Integrated Approach

Did you know? Lead Generation gets way better with Automated Marketing.

Yes, It is a cake walk.

Marketing Automation can help you get your database through predefined entries which is also known as cookie tracking techniques and all in the form of importing data of leads from the forms through online campaigns

2. Software As a Service – SaaS

Well, Isn’t it interesting guys that you don’t necessarily have to master software development techniques. And also, Marketing Automation offers you an explicable platform where you can design as well as mould your dynamic marketing goals.

3. Information Analytics

I have so much of Data.

Can I Clean, integrate and transform this data ?

Can I get a meaningful information in numbers or figures?

Oh Yes!!

First, all of the information get stored in the Database and

Second, it get analysed then sorted through a set of algorithms

And finally it depicts all the results for the queries that you need to explore.

4. Multi-Channel Campaigns

Can I make my presence visible to all my potential leads on the various platform?

Yes !

By all means, I can

Emails, Social Media, SEOs and Web pages etc can build up my online presence. Eventually, Lead generation as well as conversion with the help of brand awareness.

5. A Condensed Market Savvy

Isn’t it amazing when your marketing tool does the predictive analysis and real-time marketing for you?

You have heard it right!

This automation helps you in precisely mining the data so that you can predict the trend of the market and also, the other aspects you want to unfold.

6. CRM and Automation work separately

For executing a marketing automation process, do I always need a CRM ?

Well..Not necessarily,

Without using a CRM, you can relatively attach a Lead List for importing the data which leaves no space for CRM models to get working and that’s how CRM and Automation can work separately.

7. Automates the marketing mix judiciously

What if I say I want a platform where I can monitor marketing tasks and workflows more efficiently and effectively?

The extended marketing mix of Product, Price, Place, Promotion, People, Process and Physical Evidence can be very well monitored to increase operation efficiency and to let the revenue get on board faster with much higher pace in integrated automation amongst all of these recurring workflows.

8. Harmonising Social Channels

So we have a platform where in I can provide the links of my workflows so that I can get recognised through social media.

Let your work be noticed through the different social media channel and only with one automation tool that can customise your promotional activities and that too per the designed framework and helps you achieve both short-term as well as long-term goals.

You can easily monitor all the channels simultaneously and analyse the success of the promotional activities and also can track all the trends.

9. Faux Pas

Email Marketing is synonymous to Marketing Automation. Guys, it’s a social error! Market Automation and Email Marketing aren’t same at all. Email marketing works as a subset of the operations handled by the Marketing Automation tool. Design Campaigns are positioned in the lead collection through the links of webpages and that’s why email marketing is getting embedded. Also, with email you can only track email behaviour while in automation there is web behaviour tracking

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