How much a bidder actually pay in Google AdWords?


In our previous blogs, we have learned what is Google AdWords, how does it work and what is a bidding process. Now let’s understand how much AdWords charges a bidder.

We already know that how well each advertiser competes is based on their Ad Rank. Ads are then listed in descending order based on the result of the equation.

Ad Rank = Quality Score * Bid

Now, understanding how Ad Rank is influenced, will make more sense when we learn basics.

What is Quality Score?

Quality Score is a variable used by Google, that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score.

Why Quality Score?

The purpose of introducing Quality Score is to improve the experience of users who click on paid advertising links. It is reasonable to assume that users who have a great experience when clicking on ads will click on them more frequently, thus increasing advertising revenues for the search engine.

Factors affecting Quality Score

  • Your click-through rate (CTR).
  • The relevance of each keyword to its ad group.
  • Landing page quality and relevance.
  • The relevance of your ad text.
  • Your historical AdWords account performance.

The exact weight of Quality Score versus bid has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies.

Understand how much winners pay?

In a way, understanding this process is the key to really unlocking AdWords.

Let’s understand it with practical examples:

Suppose, Company A has a website named and has a QS = 8. Now, A, participated in a bid for a phrase say, “get iron man caricature”.

Let’s say company A want to show up in the 1st position on the page no matter what. We can’t guarantee this, but we can certainly be pretty certain by over bidding the keyword to say $100/click with:

Ad Rank of A = 800 = (QS 8 * $100 Bid)

To beat A, a competitor (Company B) would have to get an ad rank > 800. This means even if they had a QS10 keyword, they would have to bid $80.01/click to get the top spot. Assuming they have a more realistic bid (generally $100 bid is high enough) of $10/click

Ad Rank of B = 100 = (QS 10 * $10 Bid)

And the amount A would pay in the auction is calculated as follows:

(100 Ad Rank to beat / our QS 8 + $0.01) = 100 / 8 + $0.01 = $12.51

So even though A bid $100, A only pay $12.51.

If Quality Score of A on that keyword in that auction was 10, then the amount A would pay is:

(100 Ad Rank to beat / our QS 10 + $0.01) = 100 / 10 + $0.01 =$10.00

Here’s where it really gets interesting; the person in the top spot could actually pay LESS than the people in the spots below them.

Unexpected, right? Here’s why that happens.

Assume the same crazy $100 bid for the top spot, but now let’s say the next competitor (Company C) only has a Quality Score 5 keyword on a $10 bid, the position 3 (Company D) has a QS 7 keyword on a $7 bid and the position 4 (Company E) has a QS 5 keyword on a $9 bid.

Position 1:

Ad Rank to beat C = 50 = (QS 5 * $10 Bid)

Position 1 pays= (50 Ad Rank to beat / (QS of A) 8 + $0.01) = 50 / 8 + $0.01 = $6.26

Position 2:

Ad Rank to beat D = 49 = (QS 7 * $7 Bid)

Position 2 pays= (49 Ad Rank to beat / (QS of C) 5 + $0.01) = 49 / 5 + $0.01 = $9.81

Position 3:

Ad Rank to beat E = 45 = (QS 5 * $9 Bid)

Position 3 pays= (45 Ad Rank to beat / (QS of D) 7 + $0.01) = 45 / 7 + $0.01 = $6.44

In this example, our QS 8 keyword in position 1 actually pays less than positions 2 and position 3. This same calculation holds true no matter what position you show up in, so the person in position 3 could pay less than position 4 and so on.

If you have a Quality Score 10 keyword, you control the auction.

With a Quality Score 10 keyword, you know that not only are you paying the least amount possible for the position you are getting, you are forcing EVERYONE above you to pay the MOST!

How to Use Google AdWords Effectively?


We already know how Google AdWords works and how much the bidder actually pay. These are the fundamentals and key for a successful AdWords campaign. If you don’t know you may refer to our blog Google Adwords – How does it work. How to use it? and How much the bidder actually pay?

Know Your Customers

To quote Douglas Adams “a common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

You may think that you have an idea of your customer’s search habits, you may be surprised by the variety and complexity of the behavior of a typical internet user. A broad customer profiling is very important to determine the type of keywords he or she may be searching.

  • Know who they are.
  • Know what they are searching for.


Know what is in your store! Sort your keyword according to relevance and their search volume. Selecting the final keywords depends on your budget and goals. For example: If you have a large budget and lofty goals, you may use an ad group with high volume keywords (although they can be expensive).

If your budget is tight, you may refrain from general keywords. There is another problem with the high crowded group is that, if your CTR is low (which mostly is the case with new websites) your Quality Score decreases and so is your ranking.

Negative Keywords list

Know what is not in your store! Update and extend your negative keyword lists at least once a week. After few weeks you’ll have good data about searches that lead to your site. Download actual search data, and in excel search for keywords/phrases, you don’t want to appear, highlight them. Filter them and add them to the relevant negative keyword list. You can use exact match negative keywords if it’s needed.

Irresistible offer

Know what your competitors are offering! There is nothing better than providing relevant offers to customers for campaign effectiveness. This has dual benefit as it gets you higher CTR and also, google gets pleased as well. This is where the magic happens.

Call To Action

Know what do you want your customers to do! If you don’t have a pre-designed proper call to action, the searcher will be confused after the click and eventually will leave. This will harm your conversion rate and Quality Score. Remember, always send the traffic to the most relevant page.

ROI based Optimization

Know what do you want out of your ad campaign! Do ROI based optimization for effective results.Always make bidding strategy and campaigns keeping your return goals in mind. You can add column cost/value, determine what is the minimum ROI you want to reach e.g. 10, and increase bids for those keywords which have better cost/value than 10 and lower where metric doesn’t reach 10.

Conversion Tracking

Know what is going on your website! It is very important to track activities of your users on your website. Where are they coming from? What are they searching for? Put tracking mechanism in your website before running a campaign. Make a proper plan for CTA (call to action) where you want to send your customers, subscriptions or downloads.

Work Smarter

The end result of your ad campaigns is to increase your ROI. You should already be prepared with some homework and budgeting. Here are few things you should focus to get most out of your money.

  • Know your budget! Monitor your budget allocation and determine how much you spent on certain devices. Focus on the device which gives you more conversion. For example: if you have a high conversion on mobile and low on the desktop, lower your bid on the desktop and focus more on mobile.
  • Know when it is enough! If you find out some low-performing keywords that have low CTR and are costly at the same time, remove and refrain investing on them.
  • Don’t get paranoid over updating your campaign. Update your “negative keyword” list so that you get a relevant audience to your business and improved quality score. But, remember too many changes may diminish your campaign effectiveness. So optimize your campaign in moderation.

What should be your Bidding Strategy for lead generation?


For a business, it is very important to generate leads and nurture them in an orderly fashion. There are multiple ways to nurture a lead. But to do that you first need to acquire the lead. So how do you generate more leads for your database? To get more leads, search engine marketing is the best way to bring the visitor on the site and ask them to fill in the form so that their contact details enters your database.

Each campaign you run on Google AdWords for search engine marketing, your marketing team will be required to create multiple campaigns and multiple ad sets where you might have 1000+ keywords. Now the big question is how do you make sure that your bidding strategy for each keyword works.

So now you must be wondering which bidding strategy to be used while running campaigns? Well, we all have been there. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, or conversions, you can determine which strategy is best for you.

Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll need to consider three basic types of goals.

If you are looking for more traffic on your site, cost per click might be the best strategy.

If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy.

If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) will work nicely for your campaigns.

Well now on each campaign you may have multiple ad sets and each ad set will multiple keywords in it. How do you manage all without losing the users? Well, Google AdWords dynamic auction let you do that.

How does it work?

Dynamic or real-time bidding takes many factors into consideration when adjusting bids. Not only that, those bidding decisions are made uniquely for each auction that you enter from Google. It’s highly specific bids, made efficiently and at scale.

Keyword-wise bidding is one of the most used ways to optimize your bid, but even with that, you can’t set precise bids for the many different queries that can match to a single keyword. To get those users on your site. This especially helps advertisers to get those users where partial of their search queries matches with your keywords.

Beyond that, keyword-wise bidding for your exact match keywords can’t account for the wide array of user contexts connected with a search. Only auction-time bidding has the level of precision required to set a bid matched to a user’s actual search query and context.

How does Google’s automated bid adjustment work?

Automated bids adjust your bid at the moment of the auction for each impression based on all the factors in play. So instead of a few basic adjustments, google gives more power to advertisers by giving more control on their campaigns.

All things can be factored in at the moment of an impression so you get a bid that makes sense for you and your business goals. With Google’s automatic bidding, every time you enter the action this process runs.

So it is always better to use the automatic bidding tactics when you are running search engine marketing campaigns for lead generation or any objective you have.

5 Myths about Digital Marketing you need to avoid right-away


Myths about Digital Marketing

Being one of the fastest growing and ever-changing fields of study, Digital Marketing has become a house of many misconceptions and disbeliefs. Many clients and even digital marketers believe in some myths about digital marketing. These either once existed before or became prominent due to irrelevant information on the internet. To get the most from your online marketing efforts you need to stop believing in myths and start with a practical approach to digital marketing.

In order to get success in your work, you not only need to know what to do but also what not to. Let us get down to the most harmful myths about digital marketing that might impact your returns from online marketing.

SEO is Dead

With so many regulations and penalties associated with SEO people believe that SEO is out of the market. It is though true that black hat SEO is almost gone but a lot can be done to get to the top results of search pages. Publishing relevant content, building quality backlinks and working on other technical factors can help you achieve massive success.

More Tools = More Performance

It is true that some purchased tools can help you get great results from your digital marketing team. But remember that it the human talent and skills that matter more than any tool in online marketing. Tools are great for optimization of strategies but try to focus on core content and technical skills of your human resources and help them with some tools. Also, each tool has a learning curve and changing your base toolkit too often can lead to negative growth as well.

Digital marketing is a one-time activity

In our conversations with CMOs of different companies, this is the most common myth about digital marketing. The key to growth in digital marketing is experimentation backed by proper analytics. Once you get a working strategy you need constantly improvise and experiment to enhance it. If you stop with a one-time approach to your marketing it will soon become outdated and one day you will wake up to a disaster in your digital marketing. Keep a record of the analytics to stay updated with user behaviors and acquisition from online channels.

Social Media is on the top of conversion funnel

This is one myth which has faded with improvements in social media acquisition systems. Earlier social media couldn’t directly lead to acquisition but now with improvised acquisition based ads, you can get direct customers from social media. Linkedin and twitter work exceptionally well for B2B business while Facebook, Pinterest, and Instagram are great for B2C customers.

Mobile is not good in lead-acquisition

It is true that the attention span is much lower on mobile as compared to desktop. Nobody wants to fill long complicated forms on their phone. But you can optimize pages for mobile, generate targeted ads, and make mobile friendly web pages. In the end, maybe it is not the mobile but your approach that’s not working. Mobile optimized pages is also a ranking factor for SEO so you should give it due consideration.

Digital Marketing is a very dynamic way of marketing. You can growth hack your business with a correct approach towards marketing. If you avoid these common myths about digital marketing and start working the right way you get great outcomes from your budget. It is a continuous activity and keeps working on its improvisation to get the maximum output from your efforts.

How Small Businesses can benefit from Marketing Automation


Starting a business and keeping it alive is a very challenging task. Down the road of entrepreneurship, you face a lot of challenges. Think of your major problems for a minute, are you facing these problems in your marketing:

  • Lack of resources (Money, Human, Time)
  • Generating quality leads
  • Increasing visibility
  • Customer acquisition and retention
  • Keeping up with trends and technology

This is the story of most of the business today. The solution is pretty simple, automate your marketing.

What is marketing automation?

Marketing automation is the automation of routine marketing activities like email marketing, social media optimization, shares, lead nurturing etc. Marketing automation provides great benefits to both SMBs and large business. It boosts sales and organizes marketing activities while maintaining a personal touch with the leads. If you are a small business looking to optimize your marketing through clear market approach then marketing automation is a must. Let us clarify the concept of marketing automation for you:

  • It is not just e-mail marketing. It involves automation of all tasks from social shares, targeting, emails, blog shares etc.
  • It is not robotic. Marketing automation increases personalization and helps in lead nurturing.
  • It is not just for MNCs and large organization but relevant for all businesses.
  • Bulk email and spamming are a big NO if you want to optimize your marketing activities.

Why choose marketing automation for small businesses?

Marketing automation can be very useful for small and medium scale businesses. As a small business, early adoption of automated marketing can give you a competitive advantage. The benefits offered by such marketing models are great as it helps you focus on core sales by leaving digital marketing to experts. Here are some statistics to consider:

  • 78% CMO’s think that marketing automation is the future of digital marketing
  • 63% of companies outgrowing their competition use automated marketing.
  • 78% of companiesusing marketing automation see their revenue increase by more than $6 million annually.
  • Lead nurturing emails get 4 -10 times more response than normal emails.

Small business gets an extra edge with marketing automation. These are some benefits which marketing automation can promise to small business:

Easy Implementation & Budget Control

It is easy to implement these models in the initial stages as the amount of data is comparatively less. Due to less amount of data you can use a lot of free tools to cut your marketing spend while dealing with automation. In the initial stages, you will need a lesser amount of staff to deal with marketing with automation and your sales team will also be aided with more leads.

Customer Retention

As the business grows it becomes impossible to maintain a 1:1 connection with all your clients. Marketing automation comes at handy in providing customized messages to your clients according to their needs. It increases personalization and humanizes marketing. Moreover, it increases click through rates and helps in generating more leads. With marketing automation, it becomes easy to retain your customers and generate business from your existing clients.

Full Use of CRM

If your CRM suite integrated well with your automated marketing then it can lead to great results. Marketing automation takes customer relationship management to another level. You can optimize your messaging and record client’s responses for your products simultaneously. Make sure that your CRM is easy to integrate with online marketing activities. It is proven that marketing automation speeds lead closing. In some of the industries, up to 72% increase was noticed in lead conversion.

Ease in Generating Quality Leads

Automated marketing helps in generating quality leads and provides higher conversion rates. It improves the quality of leads by delivering the right content to the right audience. With the proper lead acquisition by delivering value to your customers you get an increase in the number and quality of leads. This is done by automated monitoring of customer’s behavior online and choosing the right social signals to benefit your business.

ROI Optimization

Small businesses get high-level ROI from marketing automation quickly. Marketing automation generates a high return on investment in a very short time. To keep track of your ROI make sure that you have clear marketing goals and use proper analytics to measure your success in marketing. Automated marketing also reduces the load on the sales team and they can focus more on selling.

What is Marketing Automation?


In layman words, marketing automation is a platform which ensures that you deliver the right marketing message, to the right customers, at the right time. For this, a marketing automation system uses various online channels like email, social media, and websites. It streamlines, measures and automates routine marketing activities so as to bring efficiency in online marketing methods.

Marketing Automation provides a control channel to effectively market on multiple online channels from one place. With marketing automation software you can automate your marketing initiatives in accordance with the preferences and requirements of individual leads.

Features of Marketing Automation Software

Breaking it down to individual components a marketing automation software provides the following core features:

  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Lead Scoring
  • Social Media Automation
  • Marketing Analytics

ROI of Marketing Automation Software?

Marketing automation is proven to provide a number of benefits to the marketers. According to a report by Marketo, a marketing automation system offered the following benefits to the marketers:

  • 14% more pipeline from marketing
  • 11% decrease in time spent in sales
  • 17% direct increase in revenues

According to emarketer, 62% of senior marketers surveyed were using marketing automation to better understand their customers and prospects. Interestingly nearly 40% of them were using it to stay relevant against their competitors.

According to Nuclear research, 95% of companies reported some benefit from using marketing automation. It is expected to increase marketing staff productivity by 1.5% to 6.9% and increase in sales productivity by approximately 4%.

What Marketing Automation Does?

Marketing automation personalizes your marketing message according to the requirements of individual leads. It groups your leads based on information provided, personalizes and schedules emails, automates social media messages and records new leads generated via online channels to repeat and maintain the process.

A basic example of automated marketing for a web design company can be as follows:

  • Collect leads from the website using landing page/contact form.
  • Send a thank you mail with some blog content regarding good web design.
  • Ask for requirements using reply option in mail
  • Provide link to company portfolio and details about company
  • Schedule a call (human interaction)
  • Provide quotation
  • Thank you mail for purchase.

This is a very basic example of working with a marketing automation software. With more advancement this can include lead grouping, social media posts, call scheduling, CRM integration and a lot more. Sophisticated automation software is also able to prioritize leads on the basis of behavior patterns on internet and information provided during signups.

Such automated techniques help in scoring leads and personalizing marketing message to give the best value to your customers. Automated marketing brings relevancy in your messages to your prospective customers which increase signups, lead engagement and final conversion to paying customers. It even helps in increasing customer loyalty and advocacy for the brand by providing greater satisfaction to the clients.

What you can’t learn from books about Marketing Automation


Ric signed up for a newsletter with his email address. As a result, he got the download link or the first newsletter and a greeting note. A few days later, he receives a link to a related e-book. Sooner, he gets a call from the sales team about purchasing the product!

Impressive, Isn’t it?

It must be so tiring for the marketing team to analyze thousands of people who signed up and call the potential leads. In reality, it was done without anyone of the marketing team lifting a finger. This is what marketing automation does.

There are many unconventional facts about automatic automation that you won’t be finding in the books.

The not so general facts!

  • It gives an amazing client experience!

    If an individual buys a product or service from your company, how will you engage that person to move forward?

    The companies that make marketing and sales their priority knows how important it is to track people and maintain a relationship. Using automation may make these tasks easier.

    According to a survey performed by, thirty percent of the buyers had a good experience with the retargeted advertisements. Here, retargeted ads are the ones customized to offer related content or product based on the leads actions. By allowing your marketing automation to engage, the offerings can be customized in a way that customers want.

  • Search for loopholes in your marketing and sales

    Data collection and automation goes side by side and it also gives you better insight about your relation with your customer. If there is no automation, then you might doubt that your sales team is not opting for the right leads, or that the marketing team is not going through them before passing them on.

    But with automation, you will be able to find where you are losing interest so that you can increase your B2B sales with that knowledge.

  • You can segment your customer base and personalize them!

    If you are willing to increase the B2B sales through personalized marketing without any rigorous effort then marketing segmentation is a nice idea.

    By using the data given by the marketing automation, you can find segments and options that you never hope it existed.

    Why should you stick to demographics if you can segment your customer base according to the way they use their site, the offers they accept and the article they cling on to?

  • Handle data in a better way!

    A company named Venture boat noticed that the brands typically see a 20 to 50 % rise in the revenue after using the marketing automation.

    This increase is due to the reason that the marketing automation doesn’t get tired and start committing mistakes when they start handling data of 10 campaigns instead of 4.

    You can develop your approach as complicated and data-driven as you want by using marketing automation.

  • What do you really get in return?

    Most of the marketing automation technologies can provide you a close loop reporting which means that you can observe the fruitfulness of your marketing.

    You will have clarity about the lead’s lifecycle and you will be able to make appropriate decisions about where to invest in future campaigns.

    Using minimum effort, you can launch a number of campaigns, then study them in a detailed manner to learn the ways these campaigns succeed or failed. It lets your marketing team to focus on the innovative ways to enhance the B2B sales instead of wasting their time here.

    In a nutshell, marketing automation is worth the time and money and resources for the long-term growth of your business.

Does live chat generate leads in B2B?


Can you communicate with the buyers and the vendors in real time using live chat?

So, the answer is, YES!

According to a study conducted by Kissmetrics, 44% of the online users say assert that having their queries answered by a live person during the online purchase is one of the most necessary features a website can offer. Moreover, 63% of them said that they would most likely to return to a website of that kind.

For your business, live chat can give you more leads, more conversions, and customer support. How?

We would be covering that one by one.

Want to attract your buyers?

Buyers in today’s day learn things through the web and go to your website for the desired content.

If you don’t reach out to them in a proper way, they are never going to come back. Maybe some will come later after they have searched the competition but till then you have lost the option to step early into the buying cycle.

You may also lose the opportunity of influencing their judgment process and you may have missed the boat.

Things to keep in mind while adding the live chat

You can’t add live chat as such to your website. The more you make it adaptable to your customers and your requirements. the more benefit you will derive from it.

Broadly, there is three factor that you should customize to make the live chat as efficient as possible.

  • Behavior of your potential customer

    Just by pushing a live chat session to everyone who comes to your website may cause more harm than good. By using complicated rules of engagement, the live chats will grade your potential customers, and they will invite only those to chat who are showing the desired digital body language.

    For example, if they are staying on the page for a definite time period or going to a certain page. For better results, you can also tune your engine by studying the finished chats and feeding the inferences back to the rules.

    Although the subtleness of the digital things is necessary, but you also have to think about the volume. The traffic is never constant on the website and that’s why you have to adjust the chat capacity at a moment’s notice.

    If it goes wrong then you will either miss out on the opportunities or you will waste on the opportunities that could have been easier to achieve.

  • Adjust according to the geography

    Set up the live chat function to suit your customer location. Speak their language and adjust according to their time zones, so that you can have the desired type of service ready.

  • Try to see the bigger picture

    If you want to boost the conversion rates then you can add live chat to your website. It can help you provide the insight into the current trend in the market by analyzing:

    • Chat transcripts
    • Exit surveys
    • Agent exit questionnaire.

The live chat dilemma

Some of the marketers believe that they are facing a dilemma.

They want to automate inbound inquiries for the fear of including sales too early and wasting their resources on poor quality leads. But they have a risk of getting too late to the party.

By providing live chats to the proper prospects we can have an upper hand over others.

Hence, for lead generation in B2B live chat can be used to reach out to anyone who resembles your preference, who is engaged with the content of the company or with whom you are connected. You can participate in an indefinite number of chats as long as both the parties are mutually interested.

Can Web Personalization act as a revenue generator?


John wants to increase the customer base via his website, but he is worried that it might cost him huge money. He wants to increase the revenue without spending much. What should he do to attract more customers and make them feel that the website is tailor made just for them? Web personalisation is all about it.

How is it good for john? The more customers use the web personalized website, the more data his company will get. Also, increased emotional responses towards the web page shoot up the sales.

Usually, companies think that machine learning comes with huge money. Ironically, it’s much more efficient and charges quite low.

How Content personalisation works?

Content personalisation increases the user’s attention by making them feel that its customized just for them. The consumers get the idea that they are more than just a line on an excel sheet and that they are treated as separate entities.

Also, it shows that the company cares about their customers.

The most important factor for the owners is to provide a personalized experience to the customers which will lead to increased revenue.

Due to growing investment in digital marketing and predictive analytics, the majority of institutions conclude that they are personalizing content in web pages, social media, emails and e-commerce channels.

Many of them are working to enable personalization in media, marketing, and sales touch points. It ranges from mobile gadgets to partner web pages to sales enablement.

It’s all about web personalisation!

Web personalization drives revenues. It can be seen that the marketer that deliver personalized web experience are having double-digit returns than others in response and sales.

Due to the boom in personalized content websites, getting the right information at the right time to the right person has never been better. Content requirements are exploding as we are moving to a world of 24/7 engagement.

The basic challenge that is faced during the delivery of personalized web content is to place a content operating model to scale the volume and the cost of content for increasing the sales and revenue.

This is because the social media, digital marketing, and sales enablement program need more personalized content elements and campaigns related to content marketing.

Why is it so important?

If there is a lack of effective content and resources in then the revenue can fall down. And the issue may get only worse. It can:

  • drain the time and attention of senior management.
  • slow down the process of getting the relevant messages to the market.
  • limit the effect of investments in targeting, digital transformation and Customer relationship management technology.

At the end of the day, there is a need for well organized, good quality content that is required to support web personalization.

Hence, the companies can’t skip this problem. They have to change.

They need to find a sustainable and economical way to produce and manage personalized and appropriate content at the scale required for the growth in sales.

What can we do to make it more personal?

There are many things that the companies can do for real-time personalisation.

  • They can appoint an executive in charge of the content supply chain and operating model.
  • The content targeting can be streamlined by using a tagging taxonomies.
  • For proper content utilization, the customer’s profile database can be used to make the execution of Advanced web personalization strategies easier.
  • Nowadays, Modular content is also developed to meet the web personalization needs of digital marketing assets upstream-solving the problem at its source.
  • The content is planned and structured to be modular in order to easily assemble them into the content presentation templates.

The future of real-time personalisation

The scope of real-time personalisation is truly endless.

Unless the competitors who stick to the outdated technologies, the companies that have the right resources will gain a competitive advantage over the others.

Since they can greet the new opportunities with speed and agility and meet customer demands properly. So, it’s better late than never.