What happens if you choose the wrong metrics?


As the sun rises every day, the alarm beeps its way through the ear canal to the conscious part of us. Two options turn out after this, choose either to listen and wake up or hit the snooze.

Marketing Data Analytics comes in handy with lots of data insights and everyone in the team wears the throne of Gold Digger. Various analytical solutions thrive in the market, choosing them is not the science; choosing the right metrics is.

  • Why is it so that the same analytical platform performs better for one entity but reaps zero results for the other?
  • Why do the CFO’s treat marketing efforts as mere expenditure oriented tasks?
  • Why is marketing treated as a money drain?
  • What is the value marketing team creating?

The answer lies in the prominent belief of Marketing as merely a head under the umbrella but not the one holding it. Changing this perspective demands a treasure trove of data showing a rerouting of money back into the entity multiplied manyfold. That’s how the efforts can be counted, every other alternative is just a namesake option. No matter how the rain treats the umbrella, the holding hand should treat the umbrella the same way. When the responsibilities shift into confident hands, the umbrella works better. It’s not the fault of the rain.

A reason why marketing still stays on the back foot in most of the organizations is due to the wrong selection of metrics. Yes, you need metrics to measure. But you need to decide what to measure and what not?

Nothing comes out of the wrong metrics, except wrong conclusions.

So, in case you consider giving the growth of an organization a boost, try growing with the right metrics. Short sighted metrics are the short term goals and may disagree with far-sighted metrics associated with the long-term success of your organization. So, listen to the alarm, try to figure out the wrong metrics and you will end up finding the right one. Establish a rerouting of money and efforts of the marketing team. Or, hit the snooze to send the organization’s growth into a deep slumber.

9 Shades of Marketing Automation


Marketing Automation is a new game in town. It gives small & medium businesses the freedom to run complex marketing activities with successes and optimum utilization of time.

Why would an Automation platform be useful?

1. Generate Leads – Integrated Approach

Did you know?? Lead Generation gets way better with Automated Marketing!! It’s a cake walk.

Marketing Automation can help you get your database through predefined entries or cookie tracking techniques in the form of importing data of leads from the forms through campaigns that you conduct online.

2. Software As a Service – SaaS

Well, Isn’t it interesting guys! You don’t necessarily have to master software development techniques to get your marketing motives to life. Marketing Automation offers you an explicable platform to design and mold your dynamic marketing goals.

3. Information Analytics – Infolytics

I have so much of Data! Can I Clean, integrate and transform this data to get a meaningful information which can pictorially project the outcomes in numbers and figures?

Oh Yes!! All the information that is stored in the Database shall get analyzed through a set of algorithms to sort them and depict the results for the queries being explored.

4. Multi-Channel Campaigns

Can I make my presence felt by my potential leads on the various platform?

Yes! By all means, I can. Emails, Social Media, SEOs, Web pages, Blogs can take me to my destination for tapping the right set of leads.

5. A Condensed Market Savvy

Isn’t it amazing when your marketing tool does the predictive analysis and real-time marketing for you?

You have heard it right! This automation helps you in precisely mining the data to predict the trend of the market behavior that you want to unfold.

6. CRM and Automation work separately

For executing a marketing automation process do I always need a CRM?

Not necessarily Peeps!! Without using a CRM you can relatively attach a Lead List for importing the data which leaves no space for CRM models to get working. However using a CRM you

7. Automates the marketing mix judiciously

What if I say I want a platform where I can monitor marketing tasks and workflows more efficiently?

The extended marketing mix of Product, Price, Place, Promotion, People, Process and Physical Evidence can be very well monitored to increase operation efficiency and to let the revenue get on board faster with much higher pace in integrated automation amongst all of these recurring workflows

8. Harmonizing Social Channels

Is there a Platform wherein I can provide the link of my workflows to help me get recognized through social media

Why not! Get yourself noticed. Let your work be noticed through the different social channel with one automation tool that can customize your promotional activities as per the designed framework.

9. Faux Pas

Email Marketing is synonymous to Marketing Automation

Guys, it’s a social error! Email Marketing and Market Automation aren’t the same at all.

Email marketing works as a subset of the operations handled by the Marketing Automation tool. Email Marketing gets embedded as a link in the web pages to help design campaigns to get positioned in the lead collection.

Automate your Marketing Motives!


With so much of automation and revolutions penetrating into the technological arenas, adroit notions need to get revolutionized. The biggest pillar for any organization or a business entity is its projection of expertise. Marketing platforms help any business to reach the target audience through Automated Frameworks for hassle-free approaches.

Can you Automate your marketing revolutions through a well-constructed and controlled platform?

YES!! The Ideas Are Prodigious and so is the platform!

We are here in this page to break the Love-Hate relationship between Technology and Automation.

Nurture your Ideas and we shall give the platform to Make them go live. There is a Win – Win situation for both Business seeking and business rendering establishments. That is possible because the ideas are distinctly being communicated to the user who in turn takes that as an input to process its business. So Automating your ideas to make them more distinct can help build better and stronger relationships between the business where things eventually get doubtless.


  • Identification of the business goals which helps in formulating the Automation Design to communicate to the onlookers.
  • Picking the right set of Infographics shall fetch more constructive designs to your thoughts through such automated platforms where you save your time, gain your subscriber, display your prowess in the expertise and deliver the solutions.
  • Letting it go live at different Testing and Deliverable Domains to get the accuracy of end result which gets in sync with the business standards.

You can follow us here for more updates regarding the Marketing Automation Queries and we would love to hear it from you regarding any of the questions which you can feel free to post. Let us make this platform more interactive to reach to your business needs.

Best Friends Forever..


Must be Guessing who these besties are?Well, they are the Automation and Digitalization Duo!Digitalization is the process of collaborating digital technologies into business models for more progression in the digital revolution. Whereas Automation is the process of making the procedures automatic for seamless communication to prevail. The same story can be applied for Digitalization in marketing practices and Marketing Automation.

Is there really a difference between these friends?

Some argue that digitalization is just a way of extending automation. But the fact is Automation is just making the process self-sufficient to run on its own. In short, it is a self-made recurring activity for marketing domains. The digitalization runs around using technology for looking at different concepts or shades of an instance you define.Digitalization and Automation go hand in hand when there exists a need for revolutionizing marketing ideas. Moreover, Digitalization paves the way to Automating Marketing tools to leverage value addition onto operating vectors.

Google AdWords – How does it work and How to use it?


In the space of Digital Marketing, Display ads and Search ads, Google AdWords holds a high importance. It is very effective if you do it Correctly. The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad and landing page relate to what a person is searching for, and how likely someone is to click on the ad. Here is Google’s page for “Check and understand Quality Score.” Now let’s get into some basics and learn how Google AdWords works.

What is Google AdWords?

Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. It is Google’s own advertising service through which you can place search results for your website on a search engine results page (SERP) by paying for them. Earlier, New sites needed to wait a lot to increase their ranking organically. Now with AdWords, you can see immediate results in your ranking and conversion goals.

Paid Searches

Broadly speaking, paid search marketing is, as the name suggests, when you pay to get search results. Those search results which have been displayed under caption “Ad” for some specific search query. For these type of searches, a user needs to pay Google some amount of bucks based on PPC, CPC, etc. campaign running under Google Adwords. These paid results are always displayed above the organic results.

How does Google AdWords work?

Suppose you are an entrepreneur or have a business, you will have some specific, highly relevant keywords to your particular business. These keywords or phrase are those queries which a searcher puts in a search engine to find you. There are a lot of other business/companies with the similar keywords competing for the search result. Now, what basically happens is that you bid for those keywords in Google AdWords. The whole process goes through an auction within a fraction of seconds and winner’s ads are shown on top of the results.

Understanding auction process

Now every time someone does a search on Google, an AdWords auction is created. Every advertiser who has a keyword match to the search query competes in the auction. How well each advertiser competes is based on their Ad Rank. Again, using a slightly simplified version:

Ad Rank = Quality Score * Bid

Ads are placed in order based on Ad Rank. The highest Ad Rank gets the top spot and so on down to either the last ad qualifying for the auction or the last position on the page.

Bidding price is the highest amount an advertiser is willing to pay. But, in reality, What an advertiser actually pays is the lowest amount necessary to beat the Ad Rank of the competitor below them. You can learn more on best bidding Strategy and practices in our upcoming blogs.

Do you pay exactly what you bid?

No, Bidding price is the highest amount an advertiser is willing to pay. But, in reality, What an advertiser actually pays is the lowest amount necessary to beat the Ad Rank of the competitor below them. For a winner, it is always less than what he bids for. In a nutshell, if you have the best Quality Score, you control the auction unless others outbid you. You can learn more about how final bidding price is calculated and how much a bidder actually pay.

How to use Google AdWords effectively?

  • Know the Basics
  • Define goals for sales, traffic, subscriptions and accordingly deploy your budget.
  • Negative keywords are must avoid, focus on marketing keywords.
  • You need to focus on all levels of your campaign creation:
    • Targeted audience
    • Location
    • Campaign keywords
    • Ad Groups
    • Ad copy
    • Budget adjustments
    • Landing Pages